Platforms
As we progress through 2025, the landscape of web design continues to evolve, driven by advancements in tech and user expectations. Here’s the pick of our favourites…
Inclusive and Accessible Design
Accessibility is a critical focus in 2025, with designers ensuring that websites are usable by people with diverse abilities. This includes implementing features like screen reader compatibility, keyboard navigation, and high-contrast visuals to create an inclusive digital environment. Akāw’s work with our US-based partners has educated us in creating content that is accessible to all users, in accordance with the Americans with Disabilities Act (ADA), the U.S. civil rights law.
AI-Driven Personalization and Automation
Artificial Intelligence (AI) is increasingly central to web design, enabling real-time personalisation and automation. Websites are leveraging AI to tailor content, layouts, and user experiences based on individual behaviors and preferences. This not only enhances user engagement but also streamlines design processes through automated layout suggestions and content generation. Not to mention the help it provides with getting pesky code to work faster and more efficiently 🙂
Sustainable Web Design
Environmental consciousness is influencing web design practices. Akāw has always been focused (if not a little obsessed) on creating energy-efficient websites by optimising code, compressing images, and choosing eco-friendly hosting solutions. These efforts reduce the digital carbon footprint and align with the values of environmentally aware users. Our choice of partners strongly reflects our passion for environmental issues.
Micro-Interactions and Enhanced User Feedback
Micro-interactions—subtle animations and responses to user actions—are becoming more sophisticated. These elements provide immediate feedback, guide user behaviour, and contribute to a more intuitive and engaging user experience. You can see plenty of examples of this on this very site.
Dark Mode and Customisable Themes
Dark mode has transitioned from a novelty to a standard feature, with websites offering customisable themes to enhance user comfort. These options reduce eye strain and allow users to personalise their browsing experience.
Thoughts…
Staying abreast of these trends is essential for creating modern, user-friendly, and efficient web experiences. By integrating these innovations, designers and developers can meet evolving user expectations and set new standards in the digital landscape. Akāw has always made the effort to be on the cutting-edge of trends and tech, anything less would be frankly boring!!
To take advantage of these new trends to keep your brand one-step-ahead, or just to continue the conversation, Let’s talk.
Mark Beech
Creative Director
A seasoned digital designer, specialising in web design/development, e-commerce, graphic design, and photography. Extensive experience both in-house and freelance, and proficiency across a wide range of platforms and software.